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LinkedIn Grow: Connections
- Level: Intermediate
- Length: 50 minutes
- Krista Neher
A big network is vital to achieving your goals on LinkedIn. It isn’t just about the size of your network – but the relevance and value. The larger your network, the more people you’ll reach. This will grow your credibility, expand your reach, and help you achieve your goals. This course gives you proven strategies and tactics to grow your LinkedIn network – in a relevant and authentic way. You’ll learn different ways to grow your network, including search, people you may know, other profiles, groups, and more. At the end of this course you’ll have a clear plan to build your LinkedIn network.
This course is perfect for any business professional wanting to improve and expand their LinkedIn presence (which should be everyone)!
- Get the best practices (based on data) to grow your LinkedIn connections.
- Discover hidden strategies and proven tactics to grow your network.
- Learn how to increase your acceptance rate when inviting people to connect.
- Use LinkedIn features like “people you may know” to increase your network consistently.
- Incorporate online and online tools and strategies to increase your LinkedIn connections.
- Create an action plan to consistently and deliberately grow your network.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> LinkedIn Profile Best Practices Guide
-> LinkedIn Profile Quickstart Guide
-> LinkedIn Profile Planner
Growing your network on LinkedIn increases your credibility, visibility, and reach of your messages. Connecting to a relevant network helps you achieve your LinkedIn goals. In this course, you’ll learn exactly how to increase your network on LinkedIn with proven strategies and best practices.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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LinkedIn Grow: Connections Course Outline
- To define connections on LinkedIn
- Benefits of growing your LinkedIn connections
- Differentiate followers and connections on LinkedIn
- Define 1st, 2nd, and 3rd degree connections
- Types of connections to look for on LinkedIn
- What makes a good connection
- The downfalls of over-connecting on LinkedIn
- The importance of adding a note to connection requests
- Examples of what to include in a note
- How to discover potential connections among people who you know
- The features available on LinkedIn to search for relevant connections
- How to search and find relevant contacts
- How LinkedIn’s AI capabilities assist in finding people you may know on LinkedIn
- Benefits of participating in LinkedIn Groups
- Discover new connections by paying attention to engagement with LinkedIn content
- Why people who engage are ideal for your network
- The importance of promoting your LinkedIn profile
- Ways to share your LinkedIn profile in different places
- Importance of having a growth plan
- How to create a plan to meet your goals
- Importance of quality LinkedIn connections
- To avoid spam connections
- How to safeguard your information on LinkedIn
Course Description
LinkedIn: Grow Connections is an intermediate course. In it, you’ll learn the best practices for growing your LinkedIn network in a relevant, authentic, and sustainable way. You’ll also learn proven strategies and tactics for growing your connections and reaching more people.
We’ll start by diving into the foundations of LinkedIn connections. You’ll learn why more connections are better and how connections improve the effectiveness of your profile. We’ll also cover the different types of connections – including what they are and how they each impact your profile.
Next, we’ll talk about who to connect with on LinkedIn. Your network isn’t just about quantity – it is about quality. The key to success is identifying the types of connections that are most beneficial to you. We’ll also cover the risks of over-connecting or adding low-quality connections to your network.
We’ll also discuss increasing your acceptance rate by adding a customized message. Learn how and why custom messages matter and the best practices for creating messages that get results.
Then, we’ll explore strategies for growing your connections. Learn how to consistently add people you know to your network and build a process for doing so. Use LinkedIn search to find relevant connections in your industry or target audience. Use the “people you may know” feature to grow your network based on AI connections. Use groups to find similar people and connect with a highly relevant target audience. Mine your connections’ contacts and target their most active and engaged connections to add to your network. Finally, use your other online and offline assets strategically.
At the end of this course, you’ll have the plan to grow your LinkedIn connections based on proven strategies and best practices.
This interactive course includes a LinkedIn Profile Beat Practices Guide, LinkedIn Profile Quickstart Guide and LinkedIn Profile Planner to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Articulate the benefits of a large network.
- Differentiate between the types of connections on LinkedIn.
- Determine your target audience for LinkedIn.
- Customize network requests with best practices.
- Add connections with “People you may know” and search.
- Harness groups and contacts to grow your network further.
- Build a LinkedIn connection growth plan.
Resources:
- LinkedIn Profile Best Practices Guide
- LinkedIn Profile Quickstart Guide
- LinkedIn Profile Planner
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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