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- Get a proven framework to evaluate marketing results and make data-based decisions.
- Use the 5 Factors of Digital Analysis to find what’s working and what’s not.
- Conduct a detailed channel and cross-channel analysis to prioritize high-performing tactics.
- Learn how to interpret website performance with practical Google Analytics tips.
- Analyze competitors to benchmark and find ideas to improve your strategy.
- Turn your analysis into an action plan with clear priorities that maximize ROI.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Digital Strategy Action Planner
Strategic Digital Analysis is vital to understand performance and make smarter decisions to grow ROI. Effectively analyzing data is key to unlocking growth potential and resource allocation. This course shows you exactly how to analyze digital marketing data to uncover insights and make better decisions.
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Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Digital Strategic Analysis: Crash Course Outline
- Why regular digital analysis is important to data-based decision-making.
- How analysis grows ROI and maximizes budgets.
- How data and results inform your future marketing strategies.
- How to evaluate marketing data.
- How to develop insights from data.
- 5 questions to answer with marketing data.
- How to conduct an analysis on an individual channel.
- To define overall performance and success.
- To analyze performance causes and uncover opportunities.
- To compare performance analysis results of each channel to determine overall performance.
- Determine the impact of your performance throughout the year.
- Use Google Analytics to understand your performance.
- How to view and interpret lower funnel metrics.
- Key KPIs for website performance and marketing channel performance.
- The benefits of data compilation tools.
- How to bring your head up and see what’s really going on (getting out of the weeds).
- To “spy” on your competition to gain insights.
- Tools to use to gain competitive insights and data.
- How to use competitive insights to inform your own strategy.
- How to create an action plan.
- How to use the data to prioritize marketing efforts.
Course Description
Strategic Digital Analysis Crash Course is an intermediate-level course designed to show you exactly how to evaluate your digital marketing performance using data. Strategic analysis is the foundation of smart decision-making. This course gives you practical tools and proven frameworks to help you make data-driven decisions that increase ROI and drive sustainable growth.
Start by understanding why consistent digital analysis matters. You’ll explore how analysis improves budget efficiency and guides strategic decisions to drive better marketing results.
Next, you’ll learn the 5 Factors of Digital Analysis—a proven method to assess marketing performance. These five key questions help you turn raw data into insights and clearly identify what’s driving success or failure in your campaigns.
You’ll then dive into channel-specific analysis to evaluate how each of your marketing channels is performing. Understand what defines success, pinpoint what’s underperforming, and discover areas for growth. From there, you’ll expand into cross-channel analysis to compare channels and spot trends across your marketing mix.
You’ll also get practical training on using Google Analytics to find valuable insights about your website and campaigns. Learn how to find and interpret lower-funnel metrics and discover what truly drives conversions and results.
To bring all your data together, you’ll explore dashboards and high-level reporting. These tools help you see the big picture, stay out of the weeds, and prioritize actions based on what’s really happening.
You’ll also learn how to conduct a competitive analysis to spy on your competitors and uncover what they’re doing well. This step shows you how to benchmark performance, find new ideas, and improve your own marketing by learning from others.
Finally, you’ll pull everything together to build a strategic action plan. This plan helps you prioritize efforts, align your strategy with business goals, and ensure your digital marketing delivers measurable results.
This interactive course includes the Digital Strategy Action Planner to help you apply what you’ve learned and build your own digital analysis plan. It features live demonstrations, real-world examples, and actionable tools you can use immediately.
Learning Objectives
- Complete a strategic digital analysis to evaluate the impact of your marketing.
- Compare marketing results to benchmarks, KPIs and competitors.
- Apply the five analysis factors.
- Conduct a channel analysis to evaluate your marketing channels.
- Conduct a cross-channel analysis to compare channels to one another.
- Use website analytics (like Google analytics) to uncover insights.
- Conduct a strategic analysis to evaluate marketing results.
- Evaluate competitors to benchmark, generate ideas and learn from their strategies.
Resources
- Digital Strategy Action Planner
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Get the training, resources and support you need to build online success for you and your business for just $77/month!
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The Best Training I’ve Been To In a Long Time.
This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!
CHRISTINA N.
Exceptional Learning Experiences!
Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.
CATHY B.
Immediate Implementation From the Moment The Course Was Started!
The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!
JOE B.
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.
I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.
PAM L.
The Delivery Made The Content Easy To Absorb!
Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.
JOE G.
Game Changer For Me And My Business.
Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!
ANDREA C.
I Have Tried Other Programs – They Just Do Not Compare!
Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!
SHIRA L.
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.
Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!
VANESSA C.
Boot Camp Digital Is Very Professional And Knowledgeable.
Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!
MARILUCY G.
I Recommend Taking These Courses Instead of College!
I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.
EUGENE B.
Instructor
Krista NeherDigital Marketing Expert & Best-Selling Author
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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