Happy Clients Include:
What You’ll Learn:
Search ads, which are a type of PPC (Pay Per Click) advertising, are an effective way to get results such as leads, sales, and awareness. In this search advertising course you will learn how to setup and effectively run search ad campaigns to improve your marketing results, including:
Everyone, from beginner to advanced users, will find practical and actionable ways to get results from PPC search ads in this search advertising course.
- Learn search ads basics and how to start a search ad campaign
- Determine your business objectives for search ads and the best options
- How to think strategically when building your campaigns and ads
- Learn about targeting to get your ads to the right people at the right time.
- Discover advanced optimization tactics to boost your results
Watch A Sample Search Advertising Lesson:
Resources To Turn Learning Into Action
We're invested in your success. This Search Advertising course includes an extensive set of downloads to implement what you learn.
- Digital Advertising Strategy – The OCTO Model
- Digital Advertising Quick-Start Guide
- Google Ads Quick-Start Guide
- Campaign Analysis Checklist – Your Ads Are Failing. What Do You Do?
- Search Ads and Landing Pages Checklist
- Online Advertising Glossary Cheat Sheet
Search Advertising Course Outline
With over 40 videos, get the exact information you need when you need it.
- What are Search Ads? 4:25
- Why are Search Ads Important? 8:52
- Where to Buy Search Ads 1:00
- Understanding Bidding 2:00
- How Search Ads are Ranked 1:35
- What Affects Quality Score? 4:56
- Steps to Building Search Ads 3:24
- Search Ads Goals 1:30
- Search Ads Strategy 4:55
- Search Ads Bidding Strategies 7:02
- Search Ads Campaign Structure 10:47
- How to Choose Objectives in Google and Bing Ads 2:40
- Understanding Conversions 7:46
- Anatomy of a Search Ad 4:13
- Setting Up Ad Extensions 5:21
- Ad Extensions Explained 7:43
- Dynamic Keyword Insertion 5:58
- How to Build Great Search Ads 3:30
- Landing Pages 8:34
- NOINDEX Landing Pages 7:12
- Trademark Usage in Search Ads 7:21
- Search Ads Targeting 1:35
- Search Ads Targeting – Explicit vs. Implicit Search 2:43
- Keyword Targeting 2:39
- Keyword Match Types 12:28
- Negative Keywords 5:20
- Keywords: Create Seed List 5:41
- Keywords: Research 8:11
- Keywords: Refine 2:49
- Keywords: Identify Keyword Targets 9:06
- Align Keywords with Search Intent 6:07
- Targeting by Demographic 5:32
- Targeting by Location 6:06
- Targeting by Interest 2:54
- Retargeting or Remarketing Ads 6:55
- Search Ads Optimization 4:49
- Search Ads Metrics 7:39
- Implement Tracking for Search Ads 5:27
- Bid & Budget Optimization 9:54
- How Much Should You Spend on Search Ads? 3:41
- Keyword Optimization 13:33
- Ad Optimization 12:03
- Ad Scheduling 5:52
- Click Fraud 7:27
- Import Google Ads Campaigns into Bing Ads 5:16
Top-rated Reviews
BONUSES INCLUDED WITH THIS COURSE:
Digital Marketing Tool Reviews ($97)
Watch practical demos of the best tools to see exactly how they work and if they’re right for you.
Exclusive Tool Discounts (Up to $1400)
Save on hand-selected efficiency and design tools with discounts unavailable to the general public.
High-Impact BONUS Training ($97)
Get big results with fast-paced and inspirational training packed with practical pro tips!
All Access Pass Monthly Subscription
Enroll in Search Advertising for $197 or unlock our entire training library with the All Access Pass.
Get access to ALL our online courses for $97/month.
- Access to ALL courses
- Monthly Digital Marketing News Updates
- Live Q&A sessions
- 1:1 Office Hours to get answers and advice
- Private Facebook group membership
- Cancel any time, no questions asked
Search Advertising
|
All Access Pass
|
|
|---|---|---|
| Search Advertising | ||
| Template, Checklist and QuickStart Downloads | ||
| BONUS: Digital Tool Reviews | ||
| BONUS: High-Impact Training | ||
| Digital Tool Discounts | ||
| Access to ALL training courses | ||
| 1:1 Office Calls with our Trainers | ||
| Monthly Digital News Updates | ||
| Member Q&A Sessions | ||
| Expert Interviews | ||
| Private Facebook Group | ||
| Length of access | 1 Year | Monthly Subscription |
| Register Now! $197 | Start My Free 5-Day Trial |
Frequently Asked Questions
When you buy one course, you get access to that course for one year for a one-time charge. If you enroll in the All Access Pass, it’s a monthly subscription to our entire online learning library. Your credit card will be charged each month to maintain access and you can cancel at any time.
You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.
Yes. You will receive a digital certificate of completion for this course.
Courses are updated regularly as new features and functionality impact best practices and strategies.Â
To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.
Yes. There are no contracts with the All Access Pass. You can cancel any time online, no questions asked.
Try FREE for 5 Days!
Still have questions?
Visit Our FAQ Page
What’s Your Digital IQ?
