Happy Clients Include:
What You’ll Learn:
In this Digital Content Optimization Course you will learn everything you need to know to optimize your digital content. Discover general practices, testing formats, and a deep dive into optimizing content for Facebook, YouTube and YouTube ads, display ads, websites, and landing pages.
Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results.
- Learn the five principles of successful content across all digital platforms
- Discover best practices when optimizing content for Facebook
- Understand best practices for YouTube ads and video
- Work through optimizing content for display ads, websites, and landing pages
- Test content and gather data used to make smart decisions
Watch A Sample Digital Content Optimization Lesson
Resources To Turn Learning Into Action
We're invested in your success. This Digital Content Optimization Course includes an extensive set of downloads to implement what you learn.
- Video Optimization Quick-Start Guide
- Creating Great Content Checklist – Plus 50 Types of Digital Content to Drive More Traffic
- YouTube Optimization Checklist
- Content Marketing Cheat Sheet – Digital Content Best Practices
- Adding Captions to Your Videos Cheat Sheet
Digital Content Optimization Course Outline
With over 50 videos, get the exact information you need when you need it.
- Introduction 2:14
- Why is Content Optimization so Important? 5:01
- Content Optimization: General Principles 2:00
- General Principles – Keep it Short 8:26
- General Principles – Bite-sized Messages 7:29
- General Principles – Well-organized 7:48
- General Principles – Grab Attention Early 6:06
- General Principles – Clear Call to Action 9:22
- Optimizing Content for Facebook Introduction 2:33
- Anatomy of a Post 2:36
- Text 11:36
- Images 10:58
- Video 7:12
- Video Story Arc 7:04
- Optimizing Content for Facebook Case Study: Whole Foods 28:36
- Optimizing Content for Facebook Case Study: Dennis Yu 3:35
- Optimizing Content for Facebook Case Study: Silk 17:18
- Optimizing Content for Facebook Case Study: Miller Ferry 17:52
- Optimizing Content for Facebook Case Study: Accenture 12:04
- Optimizing Content for Facebook Case Study: Purina 13:44
- Optimizing Content for YouTube Ads: Introduction 2:35
- Core Principles for You Ads Success 7:22
- Optimizing Content for YouTube Ads Case Study: Samsung India Service 10:19
- Optimizing Content for YouTube Ads Case Study: Geico 3:51
- Optimizing Content for YouTube Ads Case Study: Christian Dior 3:23
- Optimizing Content for YouTube Ads Case Study: Mr. Clean 3:17
- Optimizing Content for YouTube: Introduction 12:41
- Video Production Tips 10:01
- Video Structure 4:36
- Video Style 5:56
- Optimize Videos For Search 9:20
- Choosing the Right Keywords 5:30
- Finding Keywords with Keywords Tool 5:12
- Finding Keywords with Keyword Keg 2:46
- Finding Keywords with Keywords Everywhere 4:18
- Case Study: Sara K Makeup Tutorial 5:01
- Case Study: Christen Dominique Makeup Tutorial 5:28
- Case Study: Makeup by Myrna 3:36
- Case Study: Kylie Rae Unboxing 5:44
- Case Study: The Law Simplified 7:44
- Case Study: Project Management 4:23
- Case Study: Marie Forleo 4:31
- Case Study: Downlite Bedding 3:29
- Case Study: Entrepreneur Magazine 4:24
- Optimizing Content for Display Ads: Introduction 6:07
- Optimizing Content for Display Ads: Ad Comparison Examples 9:03
- Optimizing Content for Display Ads: Why is Ad Optimization Important? 12:24
- Optimizing Content for Websites: Introduction 9:14
- Optimizing Content for Websites: Optimization in Use 8:24
- Optimizing Content for Landing Pages: Introduction 7:42
- Optimizing Content for Landing Pages: Case Study – LiveChat Services vs FreshChat 4:06
- Optimizing Content for Landing Pages: Case Study – Enfamil vs. Similac 7:08
- The Importance of Testing Content 4:49
- Types of Content Testing 8:59
- Content Testing: Case Study – Tide 2:45
- Content Testing: Checklist 3:47
Top-rated Reviews
BONUSES INCLUDED WITH THIS TRAINING:
Digital Marketing Tool Reviews ($97)
Watch practical demos of the best tools to see exactly how they work and if they’re right for you.
Exclusive Tool Discounts (Up to $1400)
Save on hand-selected efficiency and design tools with discounts unavailable to the general public.
High-Impact BONUS Training ($97)
Get big results with fast-paced and inspirational training packed with practical pro tips!
All Access Pass Monthly Subscription
Enroll in Digital Content Optimization for $397 or unlock our entire training library with the All Access Pass.
Get access to ALL our online courses for $97/month.
- Access to ALL courses
- Monthly Digital Marketing News Updates
- Live Q&A sessions
- 1:1 Office Hours to get answers and advice
- Private Facebook group membership
- Cancel any time, no questions asked
Digital Content Optimization Training Course$397 course |
All Access Pass
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|---|---|---|
| Digital Content Optimization | ||
| Template, Checklist and QuickStart Downloads | ||
| BONUS: Digital Tool Reviews | ||
| BONUS: High-Impact Training | ||
| Digital Tool Discounts | ||
| Access to ALL training courses | ||
| 1:1 Office Calls with our Trainers | ||
| Monthly Digital News Updates | ||
| Member Q&A Sessions | ||
| Expert Interviews | ||
| Private Facebook Group | ||
| Length of access | 1 Year | Monthly Subscription |
| Register NOW! $397 | Start My Free 5-Day Trial |
Frequently Asked Questions
When you buy one course, you get access to that course for one year for a one-time charge. If you enroll in the All Access Pass, it’s a monthly subscription to our entire online learning library. Your credit card will be charged each month to maintain access and you can cancel at any time.
You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.
Yes. You will receive a digital certificate of completion for this course.
Courses are updated regularly as new features and functionality impact best practices and strategies.Â
To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.
Yes. There are no contracts with the All Access Pass. You can cancel any time online, no questions asked.
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