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  • Discover how LinkedIn can grow your professional reputation.
  • Learn how LinkedIn can grow visibility for your business.
  • Understand the features of LinkedIn and how to use them.
  • Explore profiles and groups and how they grow and strengthen your network.
  • Learn about Pages, Ads and Jobs to achieve your business goals.
  • Learn how the Newsfeed and algorithms give your content visibility.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> LinkedIn Action Planner
-> LinkedIn Quickstart Guide

This is the ultimate beginner course for LinkedIn.

LinkedIn Foundations will show you how to take advantage of the world’s largest professional social network.

Trusted By Millions of Businesses & Learners Globally


LinkedIn: Foundations Course Outline

  • Why LinkedIn matters
  • The key stats and growth for LinkedIn
  • The opportunities for professionals on LinkedIn
  • Why business professionals use LinkedIn
  • The opportunities for businesses on LinkedIn
  • Why businesses use LinkedIn
  • The features and functions of LinkedIn
  • Key terms for LinkedIn features
  • The different entities on LinkedIn
  • What a LinkedIn profile is and how it works
  • What LinkedIn groups are and how they work
  • What LinkedIn pages are and how they work
  • What LinkedIn ads are and how they work
  • What LinkedIn jobs are and how they work
  • What a LinkedIn newsfeed is
  • How the algorithm determines what is in your LinkedIn newsfeed
  • Tips to create content that gets visibility in the LinkedIn newsfeed

Course Description

LinkedIn Foundations is an interactive course that shows you how to take advantage of the world’s largest professional social network. Smart businesses and professionals are harnessing LinkedIn’s power to grow their visibility, strengthen their brand, connect with customers, and discover opportunities. This foundational LinkedIn 101 course explores the professional and business opportunities of the social network.

In this 45-minute course, you’ll also receive downloadable resources, including an Action Planner and Quickstart Guide. Discover the power of a professional LinkedIn profile and how the LinkedIn newsfeed works to provide visibility. Uncover the power of LinkedIn business features like Pages, Ads, and Jobs (recruiter) to grow your business impact on the platform. At the end of this course, you’ll have a clear idea of how you can use LinkedIn for your organization, key terminology, and core functions and features. Key learning features in this course include Downloadable resources, interactive quizzes, interactions, videos, demonstrations, activities, action planning, and implementation exercises.

Learning Objectives

  • Articulate how LinkedIn works and why it is important.
  • Apply the benefits of LinkedIn to professional and business strategies.
  • Differentiate between entities on LinkedIn.
  • Recognize the key functions and features of entities on LinkedIn.
  • Explain the LinkedIn algorithm and its drivers.

Resources

  • LinkedIn Action Planner
  • LinkedIn QuickStart Guide
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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